JWeb
Digital Advertising

We create and manage advertising campaigns on Facebook, Instagram and WhatsApp that reach the right people at the right time. Every euro invested is tracked, measured and optimised to deliver the maximum return for your business.

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Facebook
Instagram
WhatsApp
Messenger
Audience
Pixel
Campaigns
Analytics

What you need to know

01

What is Meta Ads?

It is the paid advertising platform for Facebook and Instagram. It lets you show your ads to an extremely specific audience by age, location, interests and behaviour. With more than 3 billion active users it is where your customers already are.

02

What exactly is it used for?

To bring more customers to your business. Whether to sell products, generate leads, promote an event or increase brand awareness Meta Ads lets you achieve concrete objectives with a controllable budget.

03

Why do you need a specialist?

Because a poorly configured campaign burns through budget fast. We know the best practices, the formats that convert and how to continuously optimise so your results improve week after week.

What we do for your campaigns

We handle everything from the initial strategy to continuous optimisation. Your job is to approve the ads and watch the results.

Campaign Strategy

We define the right objectives for each phase of your business. Awareness to gain visibility, conversion to sell or lead generation to fill the sales funnel.

Ad Creation

We develop the creatives and copy that stop the scroll and drive clicks. Images, videos and carousels adapted to each platform and audience.

Audience Targeting

We reach the right customer using interests, behaviours and demographics. We create lookalike audiences from your best customers to scale what works.

Meta Pixel and Conversions

We install and configure the Meta Pixel on your website to track exactly what each ad generated. Accurate data for the right decisions.

Retargeting

We re-engage people who visited your site or interacted with your page but did not convert. Remarketing campaigns that recover warm leads at much lower costs.

Reports and Optimisation

Clear and regular reports with the metrics that matter: cost per result, return on investment and campaign evolution. We continuously optimise based on data.

Meta Ads vs Traditional Advertising

Digital marketing has transformed how businesses reach customers. See what changes when you work with us.

Meta Ads
Traditional Advertising
Audience targeting
Ultra precise
Very limited
Budget control
Total and daily
High fixed costs
Results measurement
Real time
Hard to measure
Launch speed
Hours
Weeks
Campaign adjustment
At any time
Impossible after start
Geographic reach
Local or global
Local only
Retargeting

What is included in management

Creation and Management

  • Monthly campaign strategy
  • Ad creation in all formats
  • Persuasive copy for each ad
  • A/B testing of creatives and audiences
  • Daily budget management
  • Pixel and events configuration
  • Custom audience creation
  • Retargeting campaigns
  • Product catalogue integration
  • Lead generation campaigns

Analysis and Optimisation

  • Weekly performance reports
  • Conversion tracking
  • Cost per result analysis
  • Continuous bid optimisation
  • Ad frequency monitoring
  • Audience analysis and insights
  • Full funnel tracking
  • Industry benchmarks
  • Custom dashboards
  • Monthly review meetings

How we start working together

01

Diagnosis and Strategy

We analyse your business, objectives and what competitors are doing. We define the campaign strategy and priority audiences.

02

Technical Setup and Launch

We install the Pixel, configure the campaigns and launch the first ads. From the first euro invested every result is recorded.

03

Continuous Optimisation

We analyse results weekly and adjust whatever is necessary. The goal is always to improve the return on investment.

Frequently Asked Questions

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